Unlocking the Power of Scent for a Restful Sleep

The evocative power of scent has always fascinated me-its extraordinary ability to transport us to distant lands, rekindle forgotten moments, and evoke treasured emotions with a single breath. My journey into the world of fragrance began during my travels in Southeast Asia, where I stayed at Shangri-La hotels. Their signature scent, masterfully curated, greeted me like an old friend, wrapping me in a familiar, comforting embrace every time I returned. That experience ignited my belief in the profound connection between scent and memory.

During the pandemic, our homes transformed into multipurpose spaces-offices, gyms, classrooms, and sanctuaries of relaxation. I found solace in scent, using fragrance to create sensory boundaries and define different spaces. As evening fell, lighting a scented candle became my ritual, a way to melt away the day’s tensions and drift into serenity. This daily practice revealed a deeper truth: our minds are like architects, forging lasting associations between scent and emotion.

This realisation gave birth to Vocā. Rooted in the Latin word voca, meaning “to summon,” our brand invites you to harness the power of scent to call upon relaxation and sleep. Sleep is an essential pillar of well-being, yet many of us neglect it due to our fast-paced lifestyles. With Vocā, my co-founder Ashley and I set out to redefine sleep as a healer, a mental and physical enhancer, and a mood booster.

To craft our range of sleep-inducing fragrances, we partnered with Danièle Ryman, a pioneer in aromacology-the study of how scent influences emotions. Our goal was to move beyond the familiar notes of lavender and explore a world of botanical treasures with profound sedative properties. Inspired by three continents, we developed three distinctive fragrances to calm the overstimulated nervous system and prepare the body for deep, restorative sleep.

Dreams of Africa, one of our signature scents, holds a deeply personal significance for me. The first time I inhaled it, I was instantly transported back to my childhood in Mogadishu, Somalia, standing in my grandmother’s courtyard as she burned fragrant frankincense. That same ingredient now infuses our blend, capturing the essence of comfort, nostalgia, and relaxation.

Each of our products-rollerballs, pillow sprays, and diffuser elixirs-is designed to be a sensory passport, guiding you into the ultimate voyage: the realm of dreams. Whether it’s a grounding rollerball to signal bedtime, a pillow spray to cocoon you in tranquility, or a diffuser elixir to transform your space into a sleep sanctuary, Vocā invites you to embrace the ritual of rest.

Sleep is not a luxury, it’s a necessity, it's a vital act of self-care. Through our collection, we hope to inspire a renewed appreciation for sleep, helping you create a calm and pleasurable bedtime routine. Let scent be your guide to deeper relaxation, richer dreams, and a well-rested life.

Discover the power of fragrance and reclaim the night with Vocā.